8 Reasons to Implement an MFT Strategy

8 Reasons to Implement an MFT Strategy

MFT strategy

Today’s businesses need to adhere to various security standards (e.g., PCI DSS, HIPAA, the GDPR) not only to prevent the high costs associated with data breaches but also to avoid hefty penalties.

However, ensuring the security of data transferred among employees, partners, vendors, and customers is becoming increasingly challenging due to the large amount of data that organizations need to handle and protect. One wrong step, such as lack of file encryption in just one workflow, could cost you dearly.

Thankfully, you can enhance the safety of your file transfer processes by using proven technologies, such as managed file transfer (MFT) software, without straining your IT resources or interrupting current business processes.

What’s Managed File Transfer (MFT)?

MFT solutions are designed to help organizations reduce the complexity of and costs associated with file transfer. They help improve cybersecurity by replacing vulnerable legacy file transfer protocols, such as FTP.

An MFT software solution is an all-in-one technology that automates and encrypts file transfers.

The administrator of the file transfer can access the program via a centralized dashboard from anywhere and perform tasks needed. The tasks can include:

  • Sending encrypted files.
  • Receiving and decrypting sensitive documents.
  • Scheduling batch file transfers.
  • Sharing information with partners via external servers or cloud-computing platforms.
  • Reviewing audit logs.
  • Generating audit reports for compliance.

Using an MFT solution, you can automate workflows, increase efficiency, minimize manual file transfer, and reduce the need for custom scripting.

8 Reasons for Implementing an MFT Strategy

There are many reasons why organizations should implement an MFT strategy to improve the safety and efficiency of their file transfer processes:

1. MFT Helps Ensure Compliance with Data Security Regulations.

An MFT software offers a high level of security to protect critical data, such as personally identifiable information (PII) in healthcare or credit card payment information in banking.

It helps you effectively eliminate many vulnerabilities from your business communication processes. This will help you not only prevent costly data breaches but also avoid fines associated with the violation of stringent industry regulations.

Most MFT solutions are compliant with common requirements (e.g. PCI DSS, HIPAA, HITECH, and the GDPR.) You can use various features, such as auditing, reporting, role-based access, centralized security controls, key management, encryption, and secure protocols to protect sensitive information.

2. MFT Provides an Audit Log for Your File Transfer Activities.

There are many situations in which you need to audit your file transfers. For example, a business partner requests an overview of the month’s transfer activities, you need to troubleshoot a failed file transfer, or you need to launch an investigation for a data breach.

MFT software stores detailed audit records for all file transfer activities and some also offer the capability to search the audit log for specific terms, users, or date ranges. You can get details about the transfer workflows and investigate whether each step succeeded or failed.

3. MFT Enhances Security Without the Hassle.

If you have been using FTP for file transfer, it’s time for an upgrade. FTP is an old technology that doesn’t meet modern security standards and fails to protect files whether they’re sent through private or public networks.

You should also consider upgrading to MFT software if you have been using homegrown solutions, which often have many security gaps and vulnerabilities that can easily be exploited by hackers. Not to mention, their maintenance is often time-consuming and labor-intensive.

With an MFT solution, you don’t have to worry about the risk, maintenance, and programming needed to set up a file transfer protocol. The software is easy to use and you can schedule batch transfers to improve efficiency. Secure data exchange methods such as SFTP, FTPS, and HTTPS help ensure that all the files are properly encrypted.

4. MFT Minimizes the Impact of IT Downtime.

Did you know that system downtime costs organizations an average of $100,000 an hour? While not all downtime is preventable, you can mitigate its impact on your organization by making sure that critical file transfer systems and servers are available to minimize delays.

A robust MFT solution offers active-passive and active-active (i.e. clustering) methods to help keep your processes running even if you encounter other IT issues. For example, clustering ensures the highest availability by running multiple servers concurrently so your communications won’t be disrupted if one server goes down.

5. MFT Helps You Comply with Government Requirements.

If your organization services government agencies, you’re required to follow special reporting and encryption requirements issued by the US National Institute of Standards and Technology (NIST). These requirements are complex so it’s very challenging and inefficient to build a homegrown solution that meets all the criteria.

On the other hand, an MFT solution can fulfill various NIST requirements with FIPS 140-2 compliant AES and Triple DES encryption algorithms, audit logs and reports, secure authentication and user controls, etc. As such, you don’t have to reinvent the wheel when you get a government contract.

6. MFT Facilitates Secure File Exchange in the Cloud.

As more businesses are migrating to cloud computing, you’ll inevitably need to exchange files in the cloud — whether within the organization or among partners, vendors, and customers.

However, it’s often challenging to maintain proper cybersecurity practices in these situations. For example, how can you be certain that it’s safe to store sensitive files on a third-party cloud?

Advanced MTF solutions allow organizations to streamline and automate their cloud file transfers to platforms such as Microsoft Azure and Amazon Web Services with strong encryption, whether the files are at rest or in transit.

7. MFT Streamlines Workflows with Third-party Integrations and Automation.

Some MTF applications also offer integrations with popular cloud-based services such as Box, Salesforce, and Google Drive. This helps promote the movement of data between on-premise environments and a variety of cloud applications.

The automation allows you to streamline workflows, increase efficiency, and minimize errors or bottlenecks caused by manual processes. Meanwhile, you can continue to use the many cloud-based productivity tools and add an extra layer of security without interrupting your current business processes.

8. MFT Reduces Your IT Costs.

Devising your own file transfer solution while keeping up with the many security standards can be very expensive. Not only do you need to create custom scripts and single-function tools but you also have to invest in IT resources for ongoing maintenance and upgrade so the program meets the latest cybersecurity protocols.

An MFT solution eliminates many manual processes and therefore overhead costs associated with IT maintenance. Not to mention, the many automation features also allow you to increase efficiency and cut down on time-consuming manual tasks that can be costly in the long-run.

Conclusion: Improve Security and Cost-efficiency with an MFT Solution

To stay competitive and optimize profits in today’s complex business environment, you can’t afford to overlook the security and cost-efficiency of your data transfer processes.

Using an MFT solution allows you to leverage the latest cybersecurity measures to ensure the safety of your business-critical information.

MFT Guidelines helps you stay compliant with increasingly complex and stringent regulatory guidelines while streamlining the workflows so critical information can flow smoothly among various stakeholders to optimize operational efficiency.

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Role of Big Data in the Evolution of the Financial Industry

Role of Big Data in the Evolution of the Financial Industry

big data and financial

The financial industry has always been a highly competitive sector. Considering how disruptive technologies like Big Data have reached their maturation, big data can be made a beneficial part of the financial industry. Businesses can harvest big data for security, personalization, and investment decisions.

Big Data is bringing forth new datasets that can help understand customer behavior and improve the area of predictive analysis. With this data-driven approach, let’s take a look at how Big Data is transforming the financial industry.

Enhanced Product Diversity

As stated previously, Big Data is now highlighting new datasets that are a powerful medium to understand the customer psyche and accordingly offer them new and improved financial services.

For example, companies now operate fintech Robo-advisors that offer holistic advice regarding digital investments. Given that these Robo-advisors make use of Big Data to gather insight on customer spending patterns and other parameters for personalization, the advice tendered will also be extremely relevant for the customer. Similarly, other services like loan availability, customer risk analysis, etc. can be included in the list of financial products.

Market Analytics

Investors can effectively tap into the potential offered by big data to analyze market trends and make smarter investments. Several companies have cutting-edge predictive systems in place, which can not only understand large volumes of data but also interpret them to offer informed investment decisions.

With AI-powered trading, investors can increase the profitability of their investments. As a result, the area of market investments is no longer limited to veterans or seasoned investors but also extends to newbies who wish to try their hand at capitalizing on market gains.

Robust Security

In the financial industry, certain services are more vulnerable to security lapses and frauds. Thus, big data can play a vital role in plugging these gaps and keeping customers safer. Lending institutions and banks are making use of a combination of machine learning and big data (clearinghouse.org) to automate their security. Further, it keeps them two steps ahead of any miscreant who looks at exploiting security loopholes, especially in outdated systems.

Location intelligence keeps track of where the customer is using the financial service. It also monitors the kind of products or services that they normally purchase and the number of transactions per cycle. With this information, big data can monitor and highlight deviations from the regular purchase patterns to alert and protect users from fraud.

Fewer Manual Processes

Big data will usher with it the era of artificial intelligence and machine learning. As a result, manual and repetitive processes like documentation, looking up customer history, etc. can be automated through algorithms. Furthermore, it also decreases the response time while also abiding by the prevailing regulatory structure.

While cutting down manual processes does offer a customer-centric approach, it is feared that it will jeopardize the job security of individuals involved in these manual processes. This fear is exacerbated by the fact that technologies are more efficient, more accurate, and much cheaper. However, the displaced human resource can be utilized in new and diversified positions after thorough training.

Customer-Centric Perks

Personalized services are one of the key takeaways of big data-assisted financial services. On the basis of the customer’s spending habits, financial institutions can offer personalized recommendations and upsell products that will meet their needs. With this value-added approach, the companies can develop customer loyalty across all verticals and enjoy a strong consumer presence.

Accurate Risk Analysis

Previously, financial services like loans were based on one or two factors like credit score, debt-to-income ratios, etc. However, Big Data has diversified these datasets and introduced several variables that can offer a more concrete and individualistic risk assessment of the individual.

Machine learning factors in economic conditions, business capital, customer segmentation, etc. in an unbiased manner to identify risky investments or defaulters.

Key Challenges

While, on paper, Big Data may appear like the ultimate solution for all financial institutions, it does bring with it certain challenges. These obstacles may be company-specific and include:

Data Volume

Big Data is characterized by three “V”s: Volume, Velocity, and Variety. Essentially, it means that Big Data technologies handle vast quantities of data in a static and real-time environment while supporting multiple data types. Financial companies are either unable to compute such volumes of data or cannot access this from multiple channels. Moreover, data silos make it difficult to integrate all the collected Big Data.

As a result, they are unable to tap into the full potential of Big Data.

Accuracy and Quality

Diluted and inaccurate data is of no apparent use. Companies have to make use of reliable data to capitalize on the opportunity. When it comes to the financial industry, it becomes even more imperative to seek accurate and reliable data, which is a major challenge faced by several institutions.

Security and Integrity

Banking and financial institutions shall have to maintain the highest standards of safety and security when storing sensitive personal data of their customers. Any security breach or possible threat could result in a severe loss of trust. Some companies may not be prepared to offer this level of data security.


In addition to online regulations, there are several banking regulations regarding data security, consumer privacy, reporting, and transparency. Adhering to these regulations while also keeping to digital safety can be a difficult task to balance.

Final Thoughts

In the years to come, it is clear that Big Data will revolutionize how we perceive the financial industry. Big data will give companies an insight into customer behavior and profile the individual into certain types. Resultantly, this data can be of extreme value to businesses to further their business and establish a loyal customer base.

It is only a matter of time until Big Data emerges as a second currency in the financial industry.

Image Credit: Carlos Muza; Unsplash

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75 Billion Reasons to Talk About Cybersecurity

75 Billion Reasons to Talk About Cybersecurity


Recent events have reminded all of us how much we rely on smart connected devices to accomplish daily tasks, get work done, and stay in touch with our families and friends. It’s very likely that many of these experiences will remain as examples for us in the future.

It’s a good time to revisit the topic of cybersecurity. Specifically, we need to look at the current forecasts that say we will have 75 billion devices connected to the Internet of Things by 2025. The sheer numbers are beyond comprehension. We should work together to seek better standards with adequate certification schemes, including harmonized safety and security provisions to be designed directly into those devices before they arrive in markets.

Do the numbers understate the potential growth in the amount and, more importantly, the use of connected devices?

Devices that can sense, think, connect and act will enable a world to do many tasks that are anticipated.  Automation will be making everyday activities “smarter” in ways we can only now imagine. The plethora of devices will not only sense the world, but they also will physically act on the planet. Globally, we should all be safer, and all things more sustainable for individuals and businesses.

Using our devices more often for more things could also make us more vulnerable as we depend on processing and zettabytes of data utilized through increased edge computing (locally, in those devices), along with a growing reliance on the cloud. We must, therefore, step up and assume increased security measures as a core function of these smart devices.

We’ll only realize the full potential of smart, connected devices if we can trust and rely on them to be safe and secure. Here’s what it’ll take:

Shared Standards

Currently, services like payments and eGovernment rely on ecosystems that follow globally accepted and implemented security standards, which are supplemented by strong and continually updated commonly trusted certification schemes.

IoT is still in its early stages where products do not interoperate easily, and such standards and certifications are missing, but we can learn from markets with high-security standards. Another brick in the wall that’s missing is standards that entail the appropriate combination of safety and security. IoT standardization has to learn from Healthcare, Automotive, Industrial, and Critical Infrastructure standards.

The trust in future IoT is to be based on independent, economically acceptable assessments and applicable to any type of IoT vertical. NXP advocates here a certification standard called “Security Evaluation Scheme for IoT Platforms” (SESIP), grounded in the Common Criteria certification scheme for highly secure components but covering the full span of IoT devices from low-end low-resources ones to the powerful edge-computing gateways.

In addition, IoT devices will have unmanaged lifetimes. Absolute security does not exist; this implies that we need standards defining ways to recover some baseline functionality in case a system is compromised: resilience is key, and this is where safety and security meet each other. If some level of control can be regained there, is less incentive for it to be attacked again.

IoT devices will be part of large complex systems; this implies that not only devices but also system security requirements standards are to be defined as well, globally with a focus on local requirements. Mutual recognition of security standards is needed to ensure scalability in the industry.

Last but not least, in addition to security and safety, a third pillar is to be considered: privacy. IoT devices are accumulating huge amounts of personal data that needs to be protected in a secure way.

For all those reasons, governments and industry need to redouble their work to develop and embrace common security standards and certification schemes for this next phase of IoT growth. One such mechanism for this collaboration is the Charter of Trust, which NXP co-founded with Siemens and other leading technology businesses. The Charter serves as a common ground for exploring the needs for shared standards, a way to collaboratively develop them, and a platform from which companies can adopt them.

Anticipatory Development

In our era of rapid and continual change, it’s only smart to anticipate that devices will need to either accommodate multiple security requirements and adopt to new ones as they’re developed and deployed. This challenges businesses to consider how to make devices and entire solutions more addressable and flexible too, and by those changing needs.

For instance, there are currently multiple standards for vehicle-to-infrastructure communications (or “V2X”), which is core to enabling smart cars to function as part of integrated, constantly learning, and real-time networks. Add access to all of the less mission-critical functions and services, such as entertainment content and shopping, and it’s vital that designs for new vehicles take into account the likelihood that multiple standards may apply now, and perhaps change in the near future.

This means designing for multiple standards; think product labels in North America that often include descriptions in English, Spanish and French, so the same products can be marketed on shelves in different countries (and made accessible to different users). It also means focusing on the secure connectivity of those devices, not just their functional safety and security, so that devices can be updated (over-the-air, or “OTA”) when needed.

Again, to stretch the language analogy a bit more, many countries use different algorithms to implement similar methodologies to protect against the same sort of security risks (i.e., attacks can be agnostically identified and ranked by likelihood, frequency, potential impact, etc.). Anticipatory development challenges developers to see these common or shared requirements and address them.

Security by Default

Ultimately, security is not only a functional attribute of a product or network but rather an aspect of the design itself; security is something that is inherent, “built-in” versus “added on.” Security and safety are holistic system properties. A key strategy to address the emergent security challenge of 75 billion connected devices will be to continue to produce them with security by default

One way to do this is to physically insert a small component into a device that provides an identifier key and a secure execution environment. Such hard-wiring of one end is what you could call “a secure handshake” (also known as a “root of trust”) makes it incredibly difficult, if not impossible, to hack or trick the device (unless an evil-doer possessed the proper identifier). It’s not a software overlay.

We possess potent tools to address the emergent cybersecurity challenge ahead of us: Pursuing shared standards, anticipating multiple requirements and changes, and building secure components into devices themselves can, when taken together, empower businesses and ultimately individuals and businesses to benefit from the immense productivity and quality of life advances that continued growth in smart, connected IoT devices will bring.

And we have at least 75 billion reasons to build a safer IoT world.

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CCPA for Marketers: What You Really Need to Know

CCPA for Marketers: What You Really Need to Know

CCPA rules

California Consumer Privacy Act (CCPA) has put restrictions and conditions on how organizations can store, process, and share consumer data in California. The privacy act has given broad rights to the consumers over their data that organizations hold. Here is CCPA for marketers and what you really need to know about it.

The CCPS allows consumers to have complete transparency and control over all types of personal data. These regulations have been especially difficult for marketing and advertising companies. Especially those businesses that rely on sharing and processing consumer information to develop an efficient marketing plan that will reach the right people.

With all these regulations in place, it begs the question. How will marketing organizations prepare marketing plans without having full control over their customers’ information?

How does CCPA impact marketers?

Whether an organization collects its consumers’ information through social media or other means such as an email survey, CCPA requires them to disclose what information is being collected and how it will be used. This requirement is known as ‘right to be informed’ under the CCPA.

CCPA gives broad rights to consumers on how businesses collect and process their data. Upon request by a consumer, a business that collects and processes data on California residents must disclose:

  • What it collects.
  • Where it collects.
  • Why it collects.
  • Whom it shared with.

CCPA gives consumers the right to opt-out of having information being sold to third-parties.

For companies that earn revenue through selling data, it will be a struggle to work around this restriction, potentially putting a dent in revenues.

CCPA has also had a substantial impact on digital advertising.

The impact on digital advertising happens because digital advertising works on the transfer of consumer data from a data broker to the advertiser. The ad-serving platform has many other layers of supported systems in between broker and advertiser — often a third-party business.

If an organization is required to comply with the CCPA, it cannot transfer this data without the consumers’ consent.

So far, it seems like the CCPA is only having a negative impact on the marketing sector as it is restricting marketers from virtually doing anything as most of their operations rely on the sharing of data.

What Marketers Need to Do to Comply?

Trying to comply with the CCPA can be difficult for the marketing sector. The process is not just a matter of applying the same rules throughout the organization in hopes of complying with the CCPA rules. Instead, there have to be different goals set at each level to ensure that compliance can be met efficiently.

At the highest level, marketers need to make it their personal responsibility to understand how personal data at their company has been used to message and serve customers. They also need to ensure their team has a clear understanding and has proper training on the law and compliance processes. Lastly, they need to make sure that these responsibilities delegate within the organization as soon as possible.

On the next level of following CCPA rules, clarify the following roles:

  • Dedicate an individual who has the responsibility of reviewing proposed regulations to understand how it impacts your business.
  • Dedicating a person who is responsible for mapping personal data and gathering notices across all internal and external systems.
  • Making sure these notices are presented to customers via the privacy policy page and “do not sell my info” links placed on the website homepages.
  • Managing and carrying out online and offline consumer rights requests.
  • Train request handlers or assist consumers in exercising their rights under CCPA.

Finally, within your marketing team, make sure if you’re providing discounts that could be perceived as an exchange for personal information, calculate the monetary value, and communicate that information in your privacy policy.

You also need to understand how the CRM and marketing systems will send messages and whether these messages comply. Finally, connect with service providers and legal teams working on vendor contracts to ensure consistency when handling the rights requests you receive.

CCPA Compliance Checklist for Marketers

To comply with the CCPA, organizations have to incorporate all the following points to wholly and efficiently comply. See how many of the following points have you checked out:

  • Update Privacy Policies

Although companies follow the strictest standards when drafting privacy policies, they need to make sure that their policies are compliant with the CCPA.

  • Create Methods of Accessibility

Establish a means for the customer to easily request data access and data deletion. This could be at minimum a toll-free number

  • Verification System

People that can verify their identification can access their information held by organizations. Verification systems will be a part of the CCPA compliance regulations

  • Data Governance

Prepare records, data maps and inventories of Californian’s personal data to fulfill any requests in an efficient and timely manner

  • Opt-Out Button

Adding in an opt-out button will help you stay compliant without the added hassle of manually updating that customer.

  • Obtain Consent from Minors

Minors under the age of 16 will not automatically consent under CCPA. Organizations need to develop a process by which they can obtain direct consent from those aged 13-16 years, or parents consent from minors under 13 years.


The CCPA has really made operations for the marketing sector, but these barriers bring with it opportunities as well. Organizations need to make sure that the regulations are enforced within all levels of the organization to make sure that compliance is easily achievable.

Regulations that are easily enforced means that there needs to be a proper level of training, responsibility, and tracking. As well as proper records to stay ahead of the CCPA and other global privacy regulations.

Organizations might find tracking and enforcing an added task. But in the long term, these regulations are going to be beneficial for both consumers and organizations alike. Doing the right thing is only a matter of adapting.

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Biometrics: What the Future Holds for Identity Verification

Biometrics: What the Future Holds for Identity Verification

biometrics identity verification

Back in the mid-2000s, biometric authentication came into light as the future of digital security. We all thought that fingerprint records and facial recognition were totally new. Ask any officer at your local police station — the tech industry was beginning to discover the potential of integrating these biometric identity proofing measures. Here is what the future holds for identity verification.

Tech developers rejoiced as they found ways to bring biometrics into reality.

No longer were digital fingerprint scans and photo identification checks restricted to the world of sci-fi. Unfortunately, early biometric technologies came with apparent flaws that made users quick to deem them too good to be true.

Can we stop the methods of hackers with a biometric application?

Things have changed. To keep up with the ever-evolving methods of hackers, developers have made biometric applications more sophisticated than ever before. But how well does biometric identity proofing hold up to other security measures?

Do biometrics truly keep users safe from data breaches? Is there a possibility that biometric security could replace passwords, tickets, or even government-issued identification? Let’s take a closer look at what biometrics has to offer, and what it could have in store.

Biometrics of the Past

When biometric security systems started gaining relevance in the tech market, companies all over the globe began to show interest. Businesses, both large and small, depended mainly on passwords to secure their private networks, as many still do today.

However, a weak or compromised password is all it takes to jeopardize a private digital database. Manufacturers swore by their fingerprint scanners and facial recognition software, claiming that their products were significantly better security measures.

Unfortunately for biometric developers, naysayers were determined to find cracks in this digital armor — and they did. Fingerprint scanners were proven easily dupable. Fraudsters only needed a lifted fingerprint to fool scanners into giving access to the system they guarded.

Facial recognition tools weren’t exactly fail-safe, either. Biometric authentication developers often claimed that their systems had fail-safe measures like eye movement tracking in place to distinguish the difference between a real person and a photograph. In 2009, however, security researcher Duc Nguyen was able to use a picture to bypass login for Lenovo, Asus, and Toshiba computers.

Even in recent years, there have been considerable reports of these very same weaknesses in biometric technology.

Yes, there are weaknesses, though this isn’t to suggest that biometric authentication software hasn’t changed. It has, in several ways. Facial tracking has improved, and most authentication algorithms today can differentiate between a live human face and a photograph.

Identification technology used in today’s smartphones is more straightforward than that of most third-party security platforms.

However, it’s still significantly better than any of the applications available ten years ago. Unfortunately, hacking methods have evolved at the same pace, leaving many smartphone users to face the same risk.

X-Lab, a Chinese digital security team, showcased a technique for bypassing biometric security measures on smartphones in 2019. In only 20 minutes, X-Lab researchers were able to use a specially made app, cheap hardware, as well as photographs of the fingerprints left on the phone itself to unlock it successfully.

Deepfake technology has also been a cause for concern for companies that rely on biometric security.

Although these digital masks first proved themselves too primitive of severe implications, deepfakes have become increasingly convincing — enough to trick users and biometric authentication systems alike into believing that they’re genuine.

These recent findings beg the question; have there been any improvements in biometric authentication over the past decade?

The Newest in Biometric Technology

One can’t judge the validity of biometric authentication by basing its security off of smartphone applications alone. Today’s top identity authentication services understand the challenges that face biometrics today and are more equipped to tackle them.

The most notable improvements made in the field of biometrics lay in facial recognition software.

The notion may seem ironic, seeing as the X-Lab hacking demonstration only happened less than a year ago. But it is true — manufacturers are now integrating advanced learning algorithms into their facial recognition technology.

These algorithms ensure an authorized user’s presence by using 3D analytics to determine whether the user is actually present at the moment of authentication. These recognition algorithms can even read a user’s facial expressions and detect emotions.

Identity proofing providers now know that biometric identity verification must be multi-factored to be reliable.

In the past, manufacturers focused mainly on identifying users by their physical traits; fingerprints, facial recognition, and the like. With the right algorithm, these biological markers can still provide the security needed to ensure safe transactions. But as with all security systems, contingencies must be placed.

Today, identity proofing services use a combination of physical trait analyses, behavioral measurements (i.e., digital signatures and voice recognition), and issued ID checks to ensure that the user is who they say they are. Other commonly integrated methods include knowledge-based authentication, which may involve giving a password or answering a security question.

What about the sophisticated deepfake algorithms?

Multi-factored biometric authentications are pass or fail. A user must pass every verification factor. One slip will flag the security service of a possible hack attempt. Most advanced facial recognition software is typically able to spot whether a person is using a deepfake or not.

More advanced recognition technologies integrate consent verification, in which a user must show their face on camera and hold up an ID document or handwritten note, as per the system’s instructions. Should a sophisticated deepfake bypass the facial authentication process, the user would then need to provide enough additional information to bypass the other security factors.

If a hacker uses a deepfake to infiltrate their targeted network, blockchain is a significant line of defence. Companies like Eristica use blockchain to record every user transaction made on their mobile phone app. Eristica’s algorithm scans through the data on the chain to find any transactional discrepancies that signal fraudulent behavior.

The Future of Biometrics

Despite its rocky beginnings, biometric technology has become a highly favored security measure among today’s top companies and organizations. Users can now utilize several different biometric measures, including retinal scanning and voice recognition.

In addition to the already popular fingerprint and face recognition technologies. Increased demand for biometric security ensures that it isn’t going anywhere, any time soon. According to a recent forecast report by the Biometric System Market, biometrics is on track to grow into an industry worth $65.3 billion by 2024.

Profit outlook is positive, but the question on most tech professionals’ minds is whether the technology will continue to improve. Surely it will — it has to if biometric security providers keep up with the ever-evolving data-breaching methods companies face. But how?

Experts see endless possibilities for biometric technology. Soon, we could see biometrics replacing government-issued identification. Paper documents and ID cards are easily forgeable, after all. Anyone could gain access to a fake driver’s license, or even a phony passport. On the other hand, biometric technology only seems to become more secure as new developments arise.

One day soon, we might not need ID to apply for a loan, rent a car, access our bank accounts, or even fly a plane.

We’re a long way from biometric authentication for international travel. The world isn’t nearly globalized enough for that just yet. But a thumbprint and a facial scan might be all you need to board a domestic flight in the next few years. It may seem far fetched, but countries around the world are already experimenting with biometric facial recognition to provide their citizens with a more personalized security approach.

For example, Singapore is planning to replace passwords and a government-issued identification with biometrics for several different processes. Singaporeans will be able to use a facial recognition app, complete with anti-spoofing safeguards, to authenticate their identities.

With this technology, Singaporeans will be able to provide identification to rent hotel rooms, enter commercial buildings, and make sizeable monetary transactions, among other things.

Singapore may be among the first countries in the world to embrace biometric technology nationally, but they won’t soon be the last. People around the world have voiced a desire for their governments to implement biometric authentication. According to a 2017 study conducted by the International Air Transport Association (IATA), 82% of surveyed travelers stated that they would prefer to use a digital passport to travel.

The report also shows that travelers want a faster, more automated airport experience and are willing to use biometric identification to speed up their travel. In response to these critiques, over 63% of airlines included in the survey claim they are planning to invest in biometric technology before the end of 2020.

Biometrics have come a long way, and they still have farther to go — but they’ve more than proven their worth as an authentication measure that is as convenient as it is fast.

More popular applications currently lie within the realms of personal device security and online transactions. However, we could soon see our world leaders use biometrics to help us all stay a whole lot safer and lift globalization to new heights.

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Developing a Secure FinTech App – Best Practice for 2020

Developing a Secure FinTech App – Best Practice for 2020

develop secure fintech app

Over the years, we have seen a large increase in the usage of technology in finance and financial transactions. The introduction of financial applications has ensured that the ease of use and effectiveness, which has been on a constant rise over the decade, is made possible. Here is developing a secure FinTech app — the best practices for 2020.

End users can now make financial transactions through a snap of a finger through tech ease of access. But, we have to be wise in how we use the new FinTech apps.

With the ease of apps comes the danger of financial security, which is largely due to sensitive personal and business data shared on financial platforms. Care must be taken or it may result in major vulnerabilities such as data leakages and breaches.

Recent studies reveal that FinTech startups, about 98% are vulnerable to cyber attacks, risk of theft, and phishing. Considering that the finance industry is one that should be 100% secure in the protection of client data, it begs a question on aspects to consider while developing a FinTech app to make it more secure, while performing other functions as required.

We need to look into the possible ways of developing a finance app — keeping in mind that the security of data is paramount. Many companies forget security in their rush to get an app to market.

Integral parts of creating secure FinTech Applications.

With the focus on finding a solution to the vulnerabilities associated with developing a fintech app, this is some of the best practices on how to secure a financial app.

Establish infrastructural security.

It is without a doubt now that a responsible and trustworthy finance firm should consider establishing a secure infrastructure. Irrespective of either going for a private or public cloud storage system, it is imperative to make sure that cloud vendors of choice are security conscious and aligns with the modern data security standards.

Establish a secure application logic.

It’s simple, it is just making sure that while developing each stage of the app, security should be of conscious. In every step of the app usage, there should be a feeling of security to it. Questions like what types of data should be collected and safely secured, the passcode, and all other necessary info should be called to mind, not forgetting how best to monitor and secure the data collected.

Ensure to write secure code.

While it is important that your FinTech app is cross-platform responsive, it’s essential to also develop an algorithm that allows for easy detection of flaws in case of attacks or a breach. It is advisable to implement the inclusion of input validation and reviewing of data received in the app, while keeping a vivid eye on granting external access, defining clear access rules, and taking all adequate measures to secure appropriate data.

Run an App Test.

It’s never enough, take the time to test that app all over. Through all the processes and steps, perform effective penetration tests, adhere to the standard testing process for FinTech firms, and if necessary, hire professional testers to establish efficient attack resistant code.

Ensure API and Web-Server Security.

APIs, as well as web-servers, are usually run on mobile devices, and this makes it a target; hence the sensitivity in its security.

Encrypt Data.

Considering that all info received on the app is highly classified and important to your end-users, it’s very necessary that you consider encrypting all the data collected on your FinTech app. You can introduce various encryption algorithms like AES which is regarded as the safest.

Initiate a Payment Blocking Feature.

To remain secure, one of the best ways to hinder fraudulent activities on the app is to initiate a payment blocking feature in cases of suspicious activities. This will help to ensure the immediate block of suspicious payment, say a large amount of money transfer, or an unusual location transaction.


Developing a secure FinTech app is a lot of work. It wouldn’t be FinTech if it’s not secure after all. It’s imperative to make sure of testing the app through this procedure, and if necessary, hire professional hands to help with the process.

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Why Real-Time Data Analysis is Crucial for Healthcare

Why Real-Time Data Analysis is Crucial for Healthcare

real-time data healthcare

Scientists believe Artificial Intelligence can free humanity from performing routine tasks in many areas. Healthcare is that area that seems to need these changes the most.

While outside it is already 2020, and the majority of businesses are digitalizing themselves. And moving from on-premises infrastructure to clouds. The healthcare industry remains a pain point for the biggest part of the world.

The research says that 56% of hospitals don’t have a strategy on how to govern data and conduct analytics. Healthcare still lacks the entire structured database, data from which can be easily read, interpreted, and applied to future treatment.

When we’re facing one of the most challenging pandemics of coronavirus, the new approaches to healthcare, data analysis, and predictive analytics are must-have tools to apply.

Data is our Life

Why is data our life? The doctors are the same humans as we, and the possibility of a mistake in prescribing or specifying the dose of medication is not uncommon today. One wrong prescription can become a threat, not only to the complete recovery. But to the life of a patient and all humanity, in general, the same rules apply. Mistakes across the healthcare field increase both insurance and hospital costs.

Data in healthcare is what we all are dependent on. Data analytics in healthcare, in its turn, is crucial for healthcare. As it is a decisive factor when defining the methods of treatment and prescribing medications. It can give us an entire picture of each patient’s condition, precision-driven methods of care.


Graphic source: bhmpc dot com

The real-time medical data analysis gives the possibility:

  • to keep and process data in real-time to be able to make a clinical decision at the right time.
  • to decrease costs on unnecessary medicaments, avoid duplications. It also allows searching for less costly alternatives
  • to minimize the risk of treatment of unaddressed and worsening conditions that need the clinician’s attention. So that problems may be addressed before the patient is readmitted.
  • to cut patient wait-times through measuring and scheduling the time of each procedure.
  • to ensure a more personalized patient’s treatment and increase the overall satisfaction.

Of course, hospitals can’t cut their costs or provide services to fewer patients. Instead, they can optimize their use of the assets and try to do more while spending less time and money resources on it. It might sound strange, but with Artificial Intelligence and its technologies of data analysis in health care and predictive analytics, it is more than possible.

How Do AI and Big Data Transform Healthcare?

The integration of Artificial Intelligence models in health care is one of the biggest focuses in the world in recent years. 2020 has just started, but already two leaders on the market announced their plans on budget allocation in AI in the healthcare industry:

  • Microsoft is going to invest $40 million in Artificial Intelligence technology for the healthcare sector for the next five years.
  • Bayer agreed on cooperation with Exscientia in drug manufacturing based on AI technologies.

That leaves us with no doubts that AI technologies are fundamentally changing the global health care system, making it possible to radically redesign the medical diagnosis system, develop new approaches to medical treatment. They are generally to improve the quality of healthcare services while reducing costs for medical clinics.

What does real-time data analysis in health care offered by AI enable:

  • Planning medical care for individuals and population groups, including prognostic management of disease progression.
  • Identification and involving the most effective practical measures to decrease the number of repeated hospitalizations.
  • Minimize the risk of blood poisoning and renal failure
  • Optimized management of treatment outcomes and drug costs.
  • Defining new methods of improving the quality of patient care.

Among the benefits of big data in healthcare is the possibility to improve the quality of clinical services, track financial performance. And detect fraud while freeing doctors from routine work and leave the opportunity to do what they have to do – help people to maintain their health in good condition And react to unforeseen health issues in time.

Words of Worth

While static data can just describe the health conditions of the patients and store necessary information about medicine. Data analysis can help answer more critical questions: ‘why is it happening so?’, ‘what can we do with it?’ and ‘how can we avoid this.’

The number of investments in Artificial Intelligence in healthcare, programs, researches. How the world adopts newly coming technologies to the industries, including healthcare. That means that the answers to the question will be found very soon.

Image Credit: cottonbro; pexels

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How to Keep Your Android Device  Secure Without Succumbing to Paranoia

How to Keep Your Android Device Secure Without Succumbing to Paranoia

device security

In this age of cyber breaches and sensitive data leaks, keeping your personal and commercial information safe has never been more important. What’s more, the security of our data is perhaps more vulnerable than ever as most of it is now stored on our mobile devices.

With that in mind, it’s easy to see the absolute necessity of keeping them as secure as possible. However, the ultimate security would require you to disable all the wireless modules of your device. Additionally, you’d have to set up a 20-character password with letters, numbers, and special characters.

There’s a reasonable balance between data security and convenience on your Android devices.

safe devices
How to Keep Your Android Device Secure

The goal of this overview is to find a reasonable balance between data security on an Android device and the convenience of everyday use. If you think that you’re a target for a spearfishing cyberattack, you’d probably be better off following the advice from the paragraph above; for the rest of us, the 10 suggestions below should be plenty to allow us to stay safe.

#1. Look at the brand and hardware

Several things we’re going to talk about below, including firmware issues and authentication methods, depend heavily on the implementation in a particular smartphone. For example, cheaper devices may not have special additional cameras and depth sensors for FaceID, which could make it possible to fool them by a photo or simple mask.

If device security is important to you, make sure that you understand the relevant specifications before purchasing. Another obvious recommendation is, of course, to avoid buying from lesser-known brands (think Leagoo, Doogee, or Homtom) or shady sellers — saving a couple of hundred dollars isn’t usually worth the risk.

#2. Check the firmware

Although normally you’d expect to receive proper original firmware when buying a new device, it’s not unheard of for the store to install software of its own on a smartphone before selling it. The store rarely does it with purely malicious intent. Sometimes it could be localized firmware for the target market, sometimes the seller wants to earn extra money with bloatware, and so on.

Anyway, having non-original firmware is a security threat. Not only do you not know what’s hidden there, but you also usually miss important security updates for your device. Therefore, it’s always a good idea to download original firmware from the manufacturer’s website and install it after obtaining a new device. It’s a sensible thing to do with a new smartphone and a must if you buy a used item.

#3. Choose your authentication methods

Any decent Android smartphone these days comes with a range of authentication methods built-in. In most cases, you’d be offered to choose from a password, PIN code, screen pattern, fingerprint, and FaceID.

Let’s assume you’ve read the first section of this overview carefully and got a phone where all authentication methods are implemented correctly. Which should you choose then?

From a security standpoint, a long, unique password is the best authentication method. The problem is, however, that entering it more than 100 times a day (yes, that’s how often we check our phones) isn’t convenient at all. PIN codes and patterns, however, can be guessed relatively easily. In addition to that, it’s quite easy to extract a pattern from a CCTV recording, even if its quality is very low.

With that in mind, fingerprint and/or FaceID are a good balance between security on your device and convenience. Keep in mind, however, that even some of the best implementations of those can be fooled by 3D-printed models or sleeping people. Also, make sure you set up a reasonably complex and unique password as the backup authentication method.

#4. Make sure you encrypt your device

An important step in securing data on your smartphone or tablet is encrypting it. The idea here is that the whole storage of the device gets encrypted every time the phone is locked. The encryption makes it next to impossible to recover the information without unlocking the device.

To turn on the encryption, set up your authentication methods first. Then go to Settings — Encryption and Credentials, and tap Encrypt phone. (The exact names of menu items may vary on different phones, but you get the idea.) The initial encryption process may take up to an hour. And afterward, you probably won’t be able to notice any change in the performance of the device.

#5. Do you need antivirus? It depends

For the experienced Windows users among us, having an antivirus installed on every device sounds like an obvious security measure. However, on mobile devices, it might not be as useful as it is on a PC.

First of all, there’s no way an antivirus suite can work on a mobile device in the same way as it does on a PC, always monitoring everything that’s going on in the system and periodically scanning the storage. This kind of operation would deplete the battery in a few hours.

As a result, a mobile antivirus would normally only scan the apps as they’re installed on the device. This functionality is superficial, however, if you only install applications from the Play Store. Google has a protection system of its own. This system makes sure both the app and the device are not infected by known malware.

In summary, it only makes sense to have a third-party antivirus if you, for any reason, often need to install applications from outside of trusted app stores. In that case, look for the software coming from companies with experience in fighting malware on desktop platforms that have built a reputation and trust over the years.

#6. Get a password manager

Just like on a desktop, a good mobile password manager is your friend. A human can’t possibly remember more than a few secure passwords, which leads either to password re-use on different services or the setting of insecure passwords, both of which put data security in serious jeopardy.

With a password manager installed, you’d only need to remember one master password that unlocks the storage. That way, all the passwords you use elsewhere can be different and secure. Most password managers on the market these days offer a mobile version. You can choose the one you like and keep it handy on your home screen.

#7. Set up always-on VPN with a whitelist

Setting up a secure connection through a VPN server is certainly one of the best information security practices. Simply speaking, any data you send to or receive from the Internet would be routed through an additional server. This is a good way to improve privacy, especially when using public Wi-Fi networks.

This brings us to the always-on VPN option that’s available on Android. Generally speaking, you don’t need VPN at home or when browsing on a mobile network (provided you trust its operator). However, there’s a way to make things work optimally using a whitelist. The latter option is available through most VPN clients and allows you to choose trusted Wi-Fi and mobile networks where a VPN connection isn’t necessary. On all other networks, VPN would turn on automatically.

#8. Turn off USB debugging

You shouldn’t have it on in the first place if you’re not a mobile developer. Simply speaking, USB debugging is a special mode in which your phone allows access to certain parts of its storage when connected via USB to a computer.

When you have this option on, it’s a security risk for your device. To change it, you need to so go to Settings — Developer options, and check that USB debugging is turned off. This won’t affect your ability to connect your phone to a PC to copy files or tether the Internet connection.

#9. Disable location tracking if necessary

Having your location data accessible for various apps and services on your phone — from navigation to ordering takeaway — is often very convenient. In some cases, however, you may want to make sure this data is not being accessed, collected and stored anywhere. This would be a sensible thing to do when the location itself gives up sensitive data about you, like a hospital, or entertainment venue, or even a certain city or country.

In order to block geopositioning as much as possible without actually turning off the phone, follow these two steps.

First, turn off system-level location tracking and make sure no apps have the permissions to access your location data. Head to Settings — Security to do the former and Settings — Apps — App permissions — Location to do the latter. The reason to do both of these steps is to make sure you won’t accidentally allow any app to access your geopositioning data from a dialogue window.

Second, don’t use Wi-Fi, and set up a VPN killswitch. Even with GPS location tracking off, any app could theoretically use your external IP address and/or the names of Wi-Fi networks in the vicinity to figure out your location, often with GPS-like precision. To avoid that, keep your Wi-Fi module off and your VPN client on. As an additional precaution, most VPN clients offer a killswitch option. It means that any traffic that’s not going through a VPN would be automatically blocked.

#10. Use hardware 2FA

Hardware-based two-factor authentication (2FA) is arguably the most failsafe way to protect your accounts in various apps and online services. While traditional 2FA used to rely mostly on one-use passcodes delivered via text messages, SIM swapping has made it extremely insecure.

Another traditional implementation of 2FA is via a mobile app like Google Auth. However, if you lose or break your phone, it can be very complicated to set it up again.

With a hardware key, you can authorize online by connecting the key to your device via NFC, USB-C, or Lightning port. If you lose your phone, you can still use your key for authentication on another one. If you lose the key itself, removing it from your online accounts only takes a few clicks.

Let’s sum things up. It is certainly possible to make your Android device reasonably secure without making everyday use extremely inconvenient. Generally speaking, you can avoid most of the threats by only downloading apps from trusted sources, choosing a secure authentication method, and using a VPN when on public Wi-Fi. Following the rest of the recommendations of this overview will make you an extremely hard target for any malicious actor.

Image Credit: bongkarn thanyakij; Pexels

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Securing the Digital Workplace Amidst the COVID-19 Pandemic

Securing the Digital Workplace Amidst the COVID-19 Pandemic

The COVID-19 pandemic is an ongoing tragedy. Cases have grown exponentially, and the death toll continues to rise. In response to the outbreak, governments worldwide have placed tight restrictions on daily life; restrictions that have also transformed patterns of work. Suddenly, millions of workers have traded the office for a digital workplace

Remote work is nothing new. It has been around for decades, and in recent times up to one in five businesses have made it the norm.

But now, that number is closer to five in five. Many more businesses now have to lean on a suite of cloud platforms in order to keep their employees connected and productive. Microsoft was quick to make premium features of its Teams collaboration platform free for six months to help companies cope. Slack has recorded a net increase of 7,000 customers since the beginning of February; 40% more than it typically has in a whole quarter.

As companies transition wholesale to a digital workspace, the question arises: How can they stay secure? How can they ensure that the third party cloud channels they now rely upon are safe and compliant?

Invisible Employee Interactions

In December of last year, the CEO of a luggage startup Away ended up resigning because she helped foster a toxic working environment on Slack. Lots of factors go into creating such an environment, and 99% of companies manage to use Slack just fine. However, brilliant though the platform is — it does come with some inbuilt challenges that need to be overcome.

In a conventional office setting, managers enjoy automatic oversight of employee behavior.

They can overhear inappropriate remarks, or detect signs of bullying, and swiftly refer incidents to HR. There are a limited amount of private, one-on-one or small group interactions, and so very little goes undetected by the people whose job it is to enforce company policies.

But within collaboration platforms like Slack and Microsoft Teams? In effect, a company’s entire water cooler environment becomes digital, and far less visible.

Instantly, HR and compliance teams are faced with a major visibility issue. They can set company policies, but they have must confront challenges of speed and scale. Some enterprises can produce 40-70,000 Slack messages per day. If they can’t see what staff are saying to one another, it’s difficult to ensure compliance or a safe work environment.

Invisible Customer Interactions

Now that many more companies have moved wholesale to a digital workspace, it isn’t just internal interactions that are the issue.

In an office environment, there are easy ways to monitor and refine how employees are communicating with customers. People overhear or supervise customer calls. Lots of rendezvouses happen in person. Discussions take place at events like conferences or industry meet-ups.

But now? More than ever, companies’ interactions with their customers will be occurring within social media and messaging apps. For most industries, these are the only points of contact they have left. 

Under the COVID-19 lockdown, there are no office appointments, no working lunches, no industry events, no shop floor. All that is left are digital cloud channels. Digital — is where all of the customer communication now lives. 

And once again: Companies have no visibility here. Many industries face stringent regulations regarding how they can communicate with customers. Pharmaceutical companies have to monitor conversations for mentions of adverse events or off-label usage.

Financial services institutions need to watch for promissory language and capture all complaints. Every industry has its own examples. But if compliance teams can’t even properly monitor the platforms that their employees are using, how can they do their jobs?

Too Many Cyberattacks to Track

Malicious cybercriminals are rubbing their hands at the prospect of millions of people trading important and sensitive information online.

As large droves of office employees move to the digital workplace to continue operations during the COVID-19 pandemic, cybersecurity experts are understandably urging remote workers to strengthen their existing security measures.

In a recent public alert, the Cybersecurity and Infrastructure Security Agency (CISA), the cyber division of the US Department of Homeland Security, urged remote employees to secure “devices being used to remote into work environments with the latest software patches and security configurations.”

Software patches are important; this is solid advice. But this isn’t enough, because staying secure is about far more than repelling hackers. 

Some of the worst cyber threats are phishing attacks, malware, and acts of account impersonation. With the velocity of online communications, these threat vectors become nigh impossible to track or react to using most companies’ existing tools.

80% of all data breach incidents reported in 2019 were related to phishing.

Here is a report according to the 2019 Verizon Data Breach Investigations Report. Phishing links can come in across any platform, from WhatsApp to LinkedIn direct messages. When enterprises’ security teams have no way to proactively monitor possible threats, they are flying blind.

Post-Perimeter, AI-Driven Solutions

The challenges of securing the digital workspace in the COVID-19 era all come down to this: we live in a post-perimeter age.

Once, companies established a perimeter, with firewalls and authentication systems, and everything worked mostly fine.

But operations are now distributed across a fragmented digital ecosystem. When your enterprise security is reliant on external, unregulated channels, you have a problem. The intelligence you need to mitigate digital risk and stay secure and compliant, is not as accessible.

The scale and speed of internet communications means that ensuring securing beyond the perimeter is very difficult. The task is beyond human intelligence.

Take “sampling,” for example. Too many digital signals are coming in all the time, and so security teams assess 10% of the overall pool and then apply the results to the other 90%. Taking a sampling works, in a way. But it is far from perfect.

Properly securing the digital workspace can only be done by recruiting AI and machine learning.

AI driven platform protection
Only an AI-driven platform can constantly monitor every relevant digital endpoint.

Only an AI-driven platform can constantly monitor every relevant digital endpoint. Only an AI-driven platform can apply policies to every single message and post, via customizable policies. Modern digital risk protection demands the data aggregation, rapid data processing, and instantaneous execution powers of AI systems.

The Solution? Deploy a Dedicated Digital Risk Platform ASAP

COVID-19 is seeing many enterprises migrate their whole enterprise into cloud channels. But to secure the modern digital workspace, third party cloud channels cannot remain black boxes.

Companies need to have full insight into how their employees are using every digital platform, so they can apply the relevant policies.

They need to be able to scan, and automatically detect and remediate security and compliance issues. 

Until the COVID-19 pandemic ends and normalcy resumes, remote work is the new reality for many businesses. It’s in their best interest to secure their new digital workplace.

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Microsoft Aims to Kill Chrome Using Chromium with its New Edge Browser

Microsoft Aims to Kill Chrome Using Chromium with its New Edge Browser

microsoft edge

Microsoft released its new Chromium-based browser earlier this year, but what does this new browser mean for the general users and should they give it a try? Yes, if you spend a good amount of time browsing the Internet and if you’re a little concerned about your privacy.

A web browser amongst others is your gateway to the Internet and thus it knows a lot about you and your habits. Every bit of information you exchange on the Internet parses through the web browser. Having a certain degree of control and transparency over your browsing data and its usage must be appreciated.

The new Edge browser provides you with a simple to find 3 level privacy management tab: Basic, Balanced and Strict to choose from, depending on how comfortable you are with marketers being able to target you with ads. Unsurprisingly, it is much more difficult to get to this setting tab on Chrome.

It is much easier for tracking companies to access your information and make money off it if you’re a Chrome user. Even Firefox provides anti-tracking features but Chrome doesn’t.

With the new Chromium-based Edge browser, Microsoft attempts to revive itself in a space it has been losing for almost a decade. With all the new features and advantages over Chrome, it still faces an uphill battle of winning back its long lost users.

Microsoft edge.

We should not forget that Google is an Ad company. It invests substantially to build and maintain a browser which is the most widely used on the planet. But since it relies on your data for revenue, it almost does next to nothing to prevent tracking of your data even by third parties.

Chrome is and has been the undisputed king in the browser space with a solid engineering team behind the wheels and a loyal user base.

But The Chrome Experience

67 percent of all computer-based browsing is done on Chrome as of January 2020. Google leverages this overwhelming lead to its advantage by selling your data while providing you with free personalized apps and services that use this data extensively.

More than 40 percent of people who buy a Windows machine download Chrome using Internet Explorer as their first major activity on their machine. One of the biggest and less talked about the reason why people switch to Chrome is that they have become used to the look and feel of it and reject anything that feels even scantily different. Kudos to the engineering team at Chrome to manage such patronage.

This is probably why the previous feature-rich Edge with Microsoft’s edge HTML rendering engine failed miserably. It could also be attributed to Chrome beating Firefox substantially with the later having only 4.7 percent market share globally.

With the new Edge, Microsoft acknowledges its boo-boo and looks to get back in the browser space albeit some obscurity.

Living on the Edge

Since the new Edge is based on Google’s Chromium engine, you get the Chrome browsing experience annulling a major reason for losing users.

In testing, the rendering time of Edge is found to be faster than Chrome. The RAM consumption of Edge is found to be less than 14 percent of that of Chrome which could be a major respite for a lot of users as Chrome is known for eating up RAM.

With the seemingly right steps taken by Microsoft using its engineering prowess, it has to win back the users it has lost since the inception of Chromium. The new Edge browser has to outdo Chrome consistently in the time to come and create an ardent user base like it has done recently in a very short time with Visual Studio Code.

Microsoft uses Windows which accounts for almost 80% of the operating system market to prompt users to switch to Edge. It has done this previously with aggression at times but has come to no avail.

Interesting times ahead

By moving to Chromium, Microsoft interestingly plays it in the hands of Google, the owner of the Chromium repository, and hence decides the engineering direction the project takes. It might surprise a few but Microsoft is already invested in Chromium with Visual Studio Code and Microsoft Teams which are based on Electron, a Chromium-based framework.

While Microsoft would again use Windows alongside other marketing strategies to push its baby in the hands of users, Google has the stewardship on the engineering decisions and a throng of lawyers to monitor any wrong practice by MSFT.

It would be interesting to see Microsoft market Edge and leverage it for its consumer products while Google tackles this push offering a successful but virtually identical product.

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